01 One program
Voyager/Ads
One budget. One channel mix. One report a month. Your accounts.
Voyager/Ads runs your paid channels as one program: Google Search and Local Services Ads, Meta, remarketing, and the email, social and review channels that support them, chosen for your market and funded from one budget you control. Tracked to the call and the form, reported on one page next to your organic results. A flat management fee, with ad spend paid directly on accounts you own.
One budget
- Search ads
The largest share, for people searching now - Local Services Ads
Paid per lead, where your trade qualifies - Meta
In front of people before they search - Remarketing
Bringing back people who visited and left
Illustration. The mix is chosen for your market.
Tracked first
Before a dollar runs
- A test call from Search
- A test form from Meta
- Both land in your lead log
- Then spend goes live
Illustration
One report
- Spend, leads and calls
By channel - Cost per lead
By channel, every month - What changed
And what we test next - Your organic results
On the same page
One page a month
02 The channels
Two channels. One program.
01
Google Ads
Google Search and Local Services Ads, for the people searching for what you do right now.
02
Meta Ads
Facebook and Instagram, in front of the right people before they search, with creative from your own work.
03 What it fixes
Ads bought from one shop, social from another, email from a tool nobody opens.
Nobody can say what any of it produced, the agency owns the ad account, and the fee is a percentage of a budget too small to fund real work.
Worse, the ads point at a website that does not convert, which means paying full price for every lead forever.
| The usual approach | Voyager/Ads |
|---|---|
| The agency owns the ad account | Ad accounts in your name, your data and history with you |
| A percentage of a budget too small to fund real work | A flat management fee that funds weekly work |
| Nobody can say what it produced | One page a month: spend, leads and calls by channel |
| Ads pointed at a page that does not convert | Landing pages checked and tracking proven before spend |
04 What works best first
We run ads second.
Paid spend on top of a working site and organic program compounds. Without them it just costs more. These four are preferred, not required. Without them, expect more setup or collaboration first: landing pages fixed, tracking installed, and working with whoever runs your site.
- Your site on our Managed WordPress Platform, so landing pages can be fixed the week they underperform.
- An SEO, Content or AI Visibility plan already running, so paid spend is not the only way you are found.
- A page that converts, for each campaign to point at.
- Call tracking in place, so every call is counted by channel.
05 Every plan
What every plan includes
- Tracking proven before spend: a test lead from every channel before a dollar runs.
- Weekly management: pacing, search terms and negatives, creative rotation, Business Profile posts.
- Creative from your own work and published pieces, never stock crews.
- Ad accounts in your name. Your data and history stay with you.
- One page a month: spend, leads and calls by channel, cost per lead, what changed, what we test next, next to your organic results.
06 Plans and pricing
Three plans. Published prices.
| Ads Local | Ads Growth | Ads Full | |
|---|---|---|---|
| Management fee | $997 a month | $1,497 a month | $2,497 a month |
| Channels | 1 to 2 | 3 to 4 | 5 to 6 |
| Monthly ad spend managed | Up to about $3,000 | About $3,000 to $8,000 | About $8,000 to $15,000 |
| Landing page or creative tests | Not included | 1 a quarter | 1 a month |
| Calls | Report by email | Monthly, 30 minutes | Bi-weekly, plus a quarterly plan |
| Social plan credited | Not included | Yes | Yes |
Above $15,000 a month in spend, management is scoped as a percentage. Minimum ad spend is $1,500 a month, paid directly on accounts you own. Call tracking setup is $500.
07 How it works
Ninety days to know it works.
- Weeks one and two Accounts granted, tracking proven, landing pages checked, channel mix agreed.
- Week three Live in a low-spend week with daily checks.
- Day 30 First report with cost per lead by channel.
- Day 90 Evaluation, then month to month.
08 Pairs well with
Voyager/SEO
The foundation paid spend compounds on
Ads buy the click. SEO earns the ones you do not pay for, and the map pack below the ads. Both report on the same page.
SEO, from $795 a month
Voyager/WordPress
Landing pages we can fix this week
On the Managed WordPress Platform, every form’s enquiry is captured and logged, and a landing page that is not converting gets fixed without a ticket to someone else.
Managed hosting, from $149 a month
09 Questions
What people ask about ads.
Can I buy ads without SEO or content?
Yes. Ads work best on top of an organic foundation, because paid spend on a site with none buys leads at full price forever. Without one, expect more setup or collaboration first.
Who owns the ad accounts?
You do. Your accounts, your data, your history if you ever leave.
Why a flat fee?
At $3,000 of spend, a 15 percent fee is $450, which buys a report. The flat fee funds weekly work. Above $15,000 we move to a percentage.
Do you guarantee cost per lead?
No. We report it by channel every month and move budget to what works.
How long before we know it works?
Ninety days. Month one is setup and learning, month two gives the first real cost per lead, month three the first test result.
10 Start here
Put one budget to work.
The Operating Audit looks at every channel you pay for and every one you earn, with a plan you keep and the $2,500 fee credited to your first month if you start within 90 days.