01 Stay in front
Voyager/Social
Stay in front of the people who already know you.
Voyager/Social is social media management and email, built from the content you already publish with us. Social plans attach to any SEO or Content plan. Every post repurposes a real piece, so your channels say something instead of posting for the sake of it.
Social
- Mon · Facebook
The checklist, from your water heater guide - Wed · Business Profile
This week’s post, from the same guide - Fri · Instagram
A short video, from your slab leak case study
Illustration
One monthly edition
- Three pieces published this month
- The edition drafted in your voice
- You approve it
- Sent from your own account
Illustration
Where the posts come from
- One guide
Published on your site by your SEO or Content plan - A week of posts
Facebook, Instagram, LinkedIn - A Business Profile post
Every week - A newsletter section
Every month
Illustration
02 The services
Two services. One source.
01
Social media management
Three plans, from three posts a week on two platforms up to daily posting across four with short videos from your own footage, replies in your voice and a quarterly campaign.
- Up to 4 platforms
- Weekly GBP posts
- Your footage
02
Email marketing
Monthly newsletters and nurture sequences built from your published pieces, sent from your own account, to people who already asked to hear from you.
- Monthly newsletter
- Nurture sequences
- Your list
03 What it fixes
Posting without a source is noise.
Most small-business social accounts post a stock photo and a holiday greeting, then go quiet for a month. Nobody reads it because there is nothing in it.
Every Voyager social plan draws on the articles, guides and case studies your SEO or Content plan publishes, which is what makes it worth reading and keeps the price where it is.
| The usual approach | Voyager/Social |
|---|---|
| A stock photo and a holiday greeting | Posts from real pieces your business published |
| Stock passed off as your crew | Your photos first, licensed stock second, generated last |
| A list you collected and never send to | A monthly note with something useful in it, from your own account |
04 Every plan
What every plan includes
- Every post and edition repurposes a piece from your SEO or Content plan.
- Images in order of provenance: your photos first, licensed stock second, generated last. Never stock for claims about your own people, work or premises.
- Captions and emails in your voice, from the same voice profile your content uses.
- A weekly Google Business Profile post on every social plan.
- Posting and sending from your accounts. You own them, the list and the history.
05 Plans and pricing
Plans and prices.
Social media management
| Social Media Essentials | Social Media Growth | Social Media Premier | |
|---|---|---|---|
| Price | $575 a month | $750 a month | $1,000 a month |
| Posts | 3 a week | 5 a week | 5 a week |
| Platforms | 2 | Up to 4 | Up to 4 |
| Short videos from your footage | Not included | 1 a month | 4 a month |
Each plan attaches to an SEO or Content plan. See social media management
Email marketing
Email Marketing is $400 a month, month to month, alongside an SEO or Content plan. Nurture sequences are scoped. Email is included as a channel in Ads Growth and Ads Full. See email marketing
06 Pairs well with
Voyager/SEO
Where the posts come from
Social and email attach to an SEO or Content plan, because the articles, guides and case studies it publishes are what every post repurposes.
SEO, from $795 a month
Voyager/Ads
Running ads too?
Social folds into our Ads plans at Ads Growth and Ads Full, and your social fee is credited.
Ads, from $997 a month
07 Questions
What people ask about social.
Can I buy social media on its own?
No. It attaches to an SEO or Content plan, because that is where the posts come from.
Do you post to my Google Business Profile?
Yes, weekly, on every social plan. Optimizing the profile itself is part of SEO.
Whose account does it post from?
Yours. We manage it; you own it.
08 Start here
Start with what you already publish.
The Operating Audit looks at every channel you run, social and email included, with a plan you keep and the $2,500 fee credited to your first month if you start within 90 days.