Services Voyager/Social Social Media Management
Voyager/Social
· Management
Social media that says something.
Voyager’s social media plans turn the articles, guides and case studies you already publish with us into consistent posts across your platforms, weekly Google Business Profile posts, and short videos from your own footage. Three plans, each attached to an SEO or Content plan.
Which image a post gets, in order
- Your photos
From your team, your jobs, your premises - Licensed stock
Only where it makes no claim about you - Generated
Last, and never passed off as your crew
The rule on every plan
01 What goes wrong
Posting without a source is noise.
Stock photo
A picture of someone else’s crew, doing someone else’s job.
Holiday greeting
The same post every other business made that day.
A month of silence
Then nothing, until someone remembers the account exists.
Nobody reads it because there is nothing in it. Our posts come from real pieces your business published, with your own photos, in your voice.
02 Where the posts come from
One article, a week of posts.
Every post repurposes a piece your SEO or Content plan published: a checklist from a guide, the story of a job from a case study, a question a customer asked. You approve the monthly plan, and every caption is written in your voice.
Hover a post to see where it came from
Illustration
03 Plans and pricing
Three plans. Published prices.
| Social Media Essentials | Social Media Growth | Social Media Premier | |
|---|---|---|---|
| Posts | 3 a week | 5 a week | 5 a week |
| Platforms | 2 (Facebook and Instagram, or LinkedIn) | Up to 4 | Up to 4 |
| Google Business Profile posts | Weekly | Weekly | Weekly |
| Short videos or reels from your footage | Not included | 1 a month | 4 a month |
| Replies to comments and messages | Not included | Within one business day | Within one business day |
| Review response drafts, approved by you | Not included | Not included | Yes |
| Campaign or giveaway, your budget | Not included | Not included | 1 a quarter |
| Planning | Monthly research brief | Monthly research brief | Research brief and monthly retro |
| Price | $575 a month | $750 a month | $1,000 a month |
Each plan attaches to an SEO or Content plan. Adding ads? When you add an Ads Growth or Ads Full plan, organic social becomes one channel in the mix and your social fee is credited. See Voyager/Ads
04 Every plan
What every plan includes
- Every post repurposes a piece from your SEO or Content plan.
- Images in order of provenance: your photos first, licensed stock second, generated last. We never use stock for claims about your own people, work or premises.
- Captions in your voice, from the same voice profile your content uses.
- Posting from your accounts. You own them.
05 Questions
What people ask about social media.
Can I buy social on its own?
No. It attaches to an SEO or Content plan, because that is where the posts come from.
Do you make videos?
We edit short videos and reels from footage you or your team shoot on a phone. We do not run video shoots.
Which platforms?
Facebook, Instagram, LinkedIn and Google Business Profile most often. Tell us where your buyers are.
Do I approve posts?
You approve the monthly plan. Review responses are always approved by you before they post.
06 More in Voyager/Social
Management is one of two.
- Voyager/Social Stay in front of the people who already know you.
- Email marketing A monthly note to the people who already asked to hear from you.
07 Start here
Say something every week.
Posts from what you already publish, with your own photos, in your voice, from your own accounts.