Services Voyager/SEO Local SEO
Voyager/SEO
· Local SEO
Get found in the map pack.
For most service businesses the map pack is the first thing a buyer sees: three businesses, a map, reviews and a phone number. Voyager’s local SEO optimizes your Google Business Profile, keeps your listings consistent across the web, tracks where you appear across your service area and builds the reviews that move you up. It is included in every SEO plan.
plumber near me
The pack: top three
- A competitor
Reviews, hours, directions - Another competitor
Reviews, hours, directions - A third competitor
Reviews, hours, directions - A fourth competitor
Reviews, hours, directions - Your business
Reviews, hours, directions
Illustration. A real one, Built Right Homes: “five of the site’s ten biggest search-click earners are now county pages, up from three a year ago.” Source: Google Search Console, builtrighthomesva.com, 7 May to 4 August 2025 against 7 May to 3 August 2026. Read the case study
01 What moves the map pack
Three signals. You control two.
You control this
Relevance
A complete and accurate Business Profile, and service and location pages that match what people search.
You control this
Prominence
Consistent listings across the web and a steady stream of recent reviews.
Fixed
Distance
How close you are to the person searching. You cannot move your address.
Google ranks local results on how relevant your business is to the search, how close it is to the searcher, and how prominent it is. You cannot move your address, but you can control the rest: a complete and accurate Business Profile, consistent listings, a steady stream of recent reviews, and a website whose service and location pages match what people search. The same signals now decide whether AI assistants recommend you locally.
02 Map-pack tracking
Map-pack tracking you can read
We track your position on a grid across your service area, so you can see which towns and services you win and which ones a competitor holds. The monthly report shows the grid, what changed, and what we are doing about the gaps.
Hover a square to see the rank there
Illustration
03 On each plan
What is included on each plan.
| SEO Foundation | SEO Growth | SEO Growth Engine | |
|---|---|---|---|
| Business Profile optimization | Yes | Yes | Yes |
| Citation accuracy | Check | Ongoing upkeep | Full campaign and upkeep |
| Map-pack tracking across your service area | Add-on, $150/mo | Included | Included |
| Map-pack optimization | Not included | Not included | Included |
| Review generation | Add-on, $150/mo | Add-on, $150/mo | Included |
| Price | $795/mo | $1,750/mo | $2,950/mo |
Local SEO is part of every SEO plan. Every plan runs month to month. Compare SEO plans
Add-ons
- Map-pack tracking on Foundation: $150 a month
- Citation upkeep: $150 to $250 a month
- Review generation: $150 a month
- Additional location: $300 to $500 a month
One-time work
- Citation campaign: $500 to $900
- Location pages with real local detail: $150 to $300 each, minimum of five
04 Next to the map pack
Two things buyers see beside it.
Voyager/Ads
Local Services Ads are different
Local Services Ads, the ones marked Google Guaranteed or Google Screened above the map, are paid per lead. We run them under Voyager/Ads. The map pack is organic, and it lives here. Many businesses run both.
Voyager/AI
Are you in the AI answers for your town?
When someone asks ChatGPT for the best plumber or mover near them, the answer draws on the same signals as the map pack: your Business Profile, your reviews, your listings. AI Visibility tracks whether you are named and works to change the answer.
05 Questions
What people ask about local SEO.
How long until I show up in the map pack?
It depends on your category and competition. Most single-location businesses see Business Profile and listing fixes reflected within weeks and map-pack movement over months four to six.
Do reviews really matter?
Yes. Recent reviews are one of the few ranking signals you can influence directly, and they are what buyers read before they call.
I have more than one location. How does that work?
Each additional location gets its own Business Profile work, listings and tracking, from $300 a month.
Can you guarantee a top-three spot?
No. Distance from the searcher is part of the ranking and nobody controls it. We show you exactly where you rank, town by town, and what we are doing to improve it.
Do you manage my Business Profile posts?
Weekly posts are part of our social plans. Optimization of the profile itself is part of SEO.
06 More in Voyager/SEO
Local is one of three.
- SEO plans The three plans every SEO service runs on.
- Technical SEO Fix what is holding the site back, as fixed-scope projects.
- Content System The library around your pages: the guides buyers read before they call.
07 Start here
See where you rank, town by town.
Local SEO comes with every SEO plan. The Operating Audit shows where you stand in the map pack today, with a plan you keep.