Services Voyager/Ads Meta Ads
Voyager/Ads
· Meta
Facebook and Instagram ads, built from your own work.
Voyager runs Meta ads for service businesses: lead and awareness campaigns, audiences, and remarketing to people who already visited your site, on accounts in your name. Creative comes from your own photos and the pieces you publish, never stock crews. Management is part of an Ads plan, with ad spend paid directly to Meta.
One visitor, brought back
- Visits your site, then leaves
- Sees your own work in their feed
- Comes back and fills in the form
- The lead lands in your lead log
Illustration
01 Where Meta fits
Before they search.
Not a search engine
People rarely search Facebook for a contractor or an accountant.
Before
It puts you in front of the right people before they search.
After
It brings back the ones who visited your site and left.
For local service businesses it is usually the second channel after Google, not the first.
02 The campaigns
What we run
- Lead campaigns with forms that go straight to your lead log.
- Awareness in your service area for seasonal pushes and new locations.
- Remarketing to site visitors and your customer list.
- Creative from your photos, short videos from your footage, and your published guides and case studies.
03 Every week
What weekly management covers
- Audience and budget pacing.
- Creative rotation before ads go stale.
- Lead quality checks, with forms tuned when leads are thin.
- Every lead tracked, with cost per lead by campaign on your monthly report.
04 Plans and pricing
Where it fits in the plans.
| Ads Local | Ads Growth | Ads Full | |
|---|---|---|---|
| Meta | Can be one of the two channels | Included | Included |
| Social plan credited | Not included | Yes | Yes |
| Management fee | $997 a month | $1,497 a month | $2,497 a month |
When Meta runs alongside a social plan, your social fee is credited at Ads Growth and Ads Full. Ad spend is paid directly to Meta. See all three plans
05 Questions
What people ask about Meta Ads.
Who owns the ad account?
You do. It is in your name.
Do you use stock photos?
Not for your own work, people or premises. Ever.
Do you make the videos?
We edit short videos from footage you or your team shoot on a phone.
What should I spend?
Part of the $1,500 monthly minimum across your Ads plan. We recommend a split after the first 30 days of data.
06 More in Voyager/Ads
Meta is one of two.
- Voyager/Ads One budget, one channel mix, one report a month.
- Google Ads Search and Local Services Ads, managed on your account.
07 Start here
Be there before they search.
Your own work in the right feeds, and the visitors who left brought back, on an account in your name.