Services Voyager/Ads Google Ads
Voyager/Ads
Google Ads and Local Services Ads, managed on your account.
Voyager runs Google Search campaigns and Local Services Ads for service businesses, on ad accounts in your name, with tracking proven before any money runs. Management is part of an Ads plan, with ad spend paid directly to Google.
One campaign, before a dollar runs
- Landing page matched to the campaign
- A test call appears in your lead log
- A test form appears in your lead log
- Then the campaign goes live
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01 The two kinds
Two kinds of Google ads.
Search ads · per click
They appear above the results when someone searches for what you do. You pay per click. They work when the keywords, negatives and landing page are right, and waste money fast when they are not.
Local Services Ads · per lead
They appear at the very top with a Google Guaranteed or Google Screened badge. You pay per lead, not per click. They depend on your reviews, your responsiveness and a verified profile.
Most local service businesses do well with both.
02 Map pack or Local Services Ads?
One search, top to bottom.
The top of the page is paid: Local Services Ads, then Search ads. The map pack below the ads is organic. You earn it with your Business Profile, reviews and listings, and it is part of every SEO plan. The aim is to be in all four.
Hover a band to see how you pay for it
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03 Every week
What weekly management covers
- Keyword and search-term review, with negatives added every week so budget is not spent on the wrong searches.
- Bids and budgets paced against the month.
- Ad copy in your voice, tested and rotated.
- Landing pages matched to each campaign, and fixed on our platform when they are not converting.
- Local Services Ads profile, service areas, lead disputes and response times managed.
- Disapprovals cleared the day they appear.
04 The proof it works
Tracked before it runs.
- Before a dollar is spent, a test call and a test form from every campaign appear in your lead log.
- Every month you see spend, calls and forms by campaign, and cost per lead.
05 Plans and pricing
Where it fits in the plans.
| Ads Local | Ads Growth | Ads Full | |
|---|---|---|---|
| One or two channels, often Search and Local Services Ads together | Google, plus Meta, remarketing and more | Google, plus Meta, remarketing and more | |
| Channels | 1 to 2 | 3 to 4 | 5 to 6 |
| Management fee | $997 a month | $1,497 a month | $2,497 a month |
Ad spend is paid directly to Google. Minimum spend is $1,500 a month across your Ads plan. See all three plans
06 Questions
What people ask about Google Ads.
Who owns the account?
You do. It is in your name and your history stays with you.
What should I spend?
The minimum is $1,500 a month. We recommend a starting budget based on your market and the cost per lead we see in your first 30 days.
Do you guarantee a cost per lead?
No. We report it by campaign every month and move budget to what works.
Can you take over my existing campaigns?
Yes. We audit them in week one and keep what works.
Do I need an SEO or Content plan?
It is preferred, not required. Paid clicks to a site with no organic foundation cost full price forever, so without one expect more setup or collaboration first.
07 More in Voyager/Ads
Google is one of two.
- Voyager/Ads One budget, one channel mix, one report a month.
- Meta Ads Facebook and Instagram, built from your own work.
08 Start here
Show up above the map.
Search and Local Services Ads on your account, tracked to the call and the form before any money runs.