Case study · Plumbing and gas
Workhouse Plumbing & Gas
Organic search clicks up 185% in two years.
Organic clicks · month
662
▲ +185% vs Aug 2022
Organic clicks · 12 months
about 9,470
▲ about +95% vs the prior 12 months
Search impressions · month
110K
▲ +42% vs Aug 2022
01
Context
Search, content, social, ads and the site, run as one program.
Workhouse Plumbing & Gas is a plumbing and gas business. From August 2022 to August 2024, Voyager ran its search and content, social media, Google Ads and WordPress site as one monthly program.
Every figure on this page comes from inside that engagement, from the reports Google sent at the time.
02
Problem
A starting point, measured.
In August 2022, the month the engagement began, the site earned 232 organic search clicks from 77.6K search impressions.
Search Console keeps only 16 months of data, so the baseline and every later figure come from the monthly performance reports, which are dated and kept.
03
Approach
Every channel, on a fixed cadence.
One program with a set monthly cadence, rather than separate campaigns that start and stop.
What Voyager ran
04 CHANNELS
T·01
SEO and content every month: one blog post, one page and one email.
T·02
Five social posts and two Google Business Profile posts a week.
T·03
Google Ads, run alongside organic search.
T·04
The WordPress site, run on the Managed WordPress Platform.
04
Result
From 232 to 662 organic clicks a month.
Organic search clicks rose from 232 in August 2022, the month the engagement began, to 662 in August 2024. Across twelve months, organic clicks rose from 4,866 (September 2022 to August 2023) to about 9,470 (September 2023 to August 2024).
Search impressions rose from 77.6K in August 2022 to 110K in August 2024. Google Ads clicks are not in these figures: Search Console counts organic search only.
Outcome metrics · Google Search Console
Measured · Aug 2024
Organic clicks / month
Before · Aug 2022
232
After · Aug 2024
662
Delta
▲ +185%
Organic clicks / 12 months
Before · Sep 2022–Aug 2023
4,866
After · Sep 2023–Aug 2024
about 9,470
Delta
▲ about +95%
Search impressions / month
Before · Aug 2022
77.6K
After · Aug 2024
110K
Delta
▲ +42%
All figures from Google Search Console monthly performance reports for workhouseplumbing.com, received 2022-09-06 through 2024-09-04. Search Console keeps 16 months of data, so these dated reports are the record. Published with client permission.