Case study · Branding and digital agency
Focused Image
Organic search clicks grew eightfold in a year.
Organic clicks · month
806
▲ +698% vs Jan 2021
Organic clicks · month
950
▲ +192% vs Aug 2021
Search impressions · month
84.3K
▲ from 5.34K in Jan 2021
01
Context
A monthly SEO and content program.
Focused Image is a branding and digital agency. From October 2020, Voyager ran a monthly SEO and content program for its site.
Every figure on this page comes from inside that engagement, from the reports Google sent at the time.
02
Problem
A starting point, measured.
In January 2021, the first month the site’s current Search Console property covers, it earned 101 organic search clicks from 5.34K search impressions.
Search Console keeps only 16 months of data, so the baseline and every later figure come from the monthly performance reports, which are dated and kept.
03
Approach
Two posts and two pages, every month.
One program with a set monthly cadence, rather than campaigns that start and stop.
What Voyager ran
02 DELIVERABLES
T·01
Two blog posts every month.
T·02
Two pages every month.
04
Result
From 101 to 806 organic clicks a month.
Organic search clicks rose from 101 in January 2021 to 806 in January 2022. In August they rose from 325 in 2021 to 950 in 2022.
Clicks kept climbing to about 1,720 a month by November 2024.
Outcome metrics · Google Search Console
Measured · Jan 2022
Organic clicks / month
Before · Jan 2021
101
After · Jan 2022
806
Delta
▲ +698%
Organic clicks / month
Before · Aug 2021
325
After · Aug 2022
950
Delta
▲ +192%
Search impressions / month
Before · Jan 2021
5.34K
After · Jan 2022
84.3K
Note
Google-rounded
05
What happened next
Then, in 2025, clicks fell.
In 2025, while we were still running the program, clicks fell. They went from 996 in January 2025 to 390 in December 2025. Google kept showing the site: impressions in August 2025 were nearly double August 2024 (270K against 140K). But fewer searchers clicked through (459 against 1,370). We reported the decline to the client in our November 2025 review.
All figures from Google Search Console monthly performance reports for focusedimage.com (domain property), received 2021-02-04 through 2026-01-06. Search Console keeps 16 months of data, so these dated reports are the record. The December 2020 report used a narrower property and is excluded. Published with client permission.